How to Improve your Charity’s Brand Presence

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With the advancement in technology and the internet, the list of things your charity can do to improve it’s brand presence is now endless! Boosting your charity’s brand awareness via the internet is a crucial step to promoting your organisation, as there are now thousands of operating charities in the digital world, your organisation is under extreme pressure to promote it’s core values and receive recognition.

Below are the ultimate strategies to improve your charity’s brand presence!

Your Charity’s Website Design

When it comes to your website, this can be the first point of introducing your charity to potential donators so by making sure that it represents your charity’s values and the design follows a simple, clean and modern layout, it will undoubtedly encourage visitors to stay on your website and further browse around to find out more about your charity’s movements.

Including your heartfelt charity story along with your recent and upcoming fundraising events on your website is the best approach to achieving engagement, which would boost your overall charity’s brand presence. Enhancing these sections with your branded design, graphics and eye-catching features will make visitors impressed with the layout of your website and are more likely to consider funding your charity.

At Qlic, we have created and managed websites for several charities, so if you wish to speak to our website design specialists please contact us! Below are some of our website portfolios;

website design
website design
website design

Email Signature Design

Exclaimer is a multi-award-winning Microsoft 365 signature management service. At Qlic we have Exclaimer Cloud Signatures implemented and highly recommend it for all charities, here’s why;

1. Create your Own

You can create your own signature using our cutting-edge Microsoft 365 signature editor or choose from a variety of different template designs.

2. Signature From any Device

All Microsoft 365 users get a full, dynamic and professional email signature when sending from every device, including smartphones.

3. Control From a Single Web-Based Portal

With Exclaimer, you’re able to manage all of your organisation’s signatures for all users from a single web-based portal. You’re also able to assign different signatures and banner designs to different users.

4. Social Media Integration

It is also a cloud-based solution, it integrates easily with your existing technology.

How does Exclaimer help with your charity’s brand presence you ask? Well, by being able to create your completely own signature design, you could make it feature a promotion of your new services, new testimonials or upcoming events. By doing this, the clients and leads who you are emailing will be able to see your promotion which would increase brand recognition and awareness. Please see below examples of how an Exclaimer signature can be designed;

Exclaimer Signature Design

Social Media Profiles

Finally, having your own charity social media profiles is vital when it comes to promoting your charity’s brand presence. Social media is great a platform to promote your charity in a rather social manner, this is due to the fact that you can comment, like and share on all of your donators and fundraisers posts. Also, by posting and being active on social media, your charity will show up on several individual’s algorithms who may have never heard of you before which could again lead to boosting your charity’s brand presence!

If you have any queries about any of the above information then please don’t hesitate to contact us, our expert IT team are here to help your charity and are currently offering Free IT Consultations for all those who sign up by clicking here!

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