What impact does colour have on your website?

Its one of the first questions we get asked as kids, what is your favourite colour? Each of us probably had a different answer, and what’s more it probably changed over time. But why, what effect does colour have on us?
Five Tips to Improve Your Charity Website Conversion Rates

Creating a charity and encouraging a large volume of visitors onto your website is one thing, but the real difficulty lies in persuading users to make a donation to your charitable cause.