The Family & Relationship Centre, formerly known as Relate London North East, is a charitable organisation dedicated to supporting individuals, couples, and families through counselling and relationship services. With a strong presence across North East London and Essex, the centre plays a vital role in promoting emotional wellbeing and healthy relationships within the community.
Relate London North East & Essex made the strategic decision to separate from the national Relate brand and re-establish themselves as an independent entity under the new name, The Family and Relationship Centre. This transition required a complete rebranding, including the adoption of a new domain name and digital identity. A key challenge was migrating their Microsoft 365 environment to reflect the new domain, while ensuring minimal disruption to their users and a large number of counsellors who access services via personal devices. Additionally, clear communication was essential to inform BYOD users of the upcoming changes and ensure a smooth transition without impacting service delivery.
To support the rebranding initiative, we began by coordinating with the client to confirm the correct domain name, familyandrelationshipcentre.org.uk, which had already been registered. We worked closely with The Family & Relationship Centre to obtain the necessary login credentials for domain access. Our technical team then planned and executed the migration of the Microsoft 365 tenant, making the new domain the primary identity across all services.
We migrated the staff user devices, ensuring each was reconfigured to operate seamlessly under the new domain. For the counsellors using BYOD (Bring Your Own Device), we prepared a detailed and user-friendly communication for distribution. This email outlined the nature of the domain change, the timeline, and the steps required to update their devices. Special care was taken to ensure the message was clear and accessible, considering the variety of devices in use.
Throughout the process, we maintained close communication with the client, providing guidance and support to ensure all users were informed and confident in the transition. Our approach prioritised minimal disruption, data integrity, and user experience.
The Family and Relationship Centre successfully transitioned to their new digital identity with minimal disruption to staff and service users. All staff devices were migrated efficiently, and the new domain was fully integrated into their Microsoft 365 environment. Counsellors using personal devices were well-informed and able to update their settings with ease, thanks to the clear communication strategy implemented.
The organisation now benefits from a cohesive brand presence, improved administrative control, and a streamlined digital environment that reflects their independence and renewed mission. The transition has positioned them for future growth and enhanced service delivery, while maintaining continuity for their clients and staff.
- Seamless migration to new domain: familyandrelationshipcentre.org.uk
- Staff devices successfully reconfigured
- Microsoft 365 environment updated with new branding
- Clear communication strategy for BYOD counsellors
- Minimal disruption to services during transition
- Strengthened digital identity aligned with new organisational direction
